Black Tiger Belgium collects professional data indirectly through agreements with the Crossroads Bank for Enterprises and the Belgian National Bank, as well as with commercial enterprises that provide Black Tiger Belgium with some of the professional personal data contained in their files. Black Tiger Belgium also collects certain data from enterprises via phone calls. These data can also be supplemented with a certain amount of statistical information, often available in Open Data and related to the number of workers employed in each region, the size of the enterprises, etc. All this data forms our “enterprise” file which is marketed to our clients. Can we supplement your data with data that we deduce or assume? Yes, we can supplement your data with inferred or assumed data. In this way we can link your data with that of the companies in which you have worked. We can also determine from your name, date of birth and/or address that you work for several different enterprises. We can therefore possibly establish links between these enterprises. If an enterprise moves, we assume that all the people working there also change their business address.
Yes, we can create marketing profiles. In concrete terms, this means that we can place you in “marketing segments”, e.g. “small SMEs and self-employed”, “management functions”, “legal entities established in municipality X” etc. This categorisation will result in us marketing your data to enterprises that sell products or services that we believe are more likely to interest you. Conversely, it also ensures that enterprises selling products or services that are unlikely to be of interest to you avoid contacting you for advertising. The criteria can be purely geographical or related to the size of your enterprise, for example a company will ask us for a selection of businesses based in a particular area. The criteria may be purely geographical or related to the size of your enterprise, for example a company will ask us for a selection of businesses within a 5km radius of their shop. If you are a financial director, you will probably receive more offers for investments or insurance for your enterprise. These profiles are not pre-established, we build them at the request of our clients and do not necessarily keep them. We can also establish financial indicators related to your enterprise, based on information from the balance sheets published by the Belgian National Bank.
On a personal level, no. We simply assess what we call in our jargon your “marketing potential”, i.e. whether your profile will make you a more interested customer than the average for the products or services of an enterprise. This profile can just be a score (e.g. depending on your activity and the size of your enterprise, you will receive a score from 1 to 5. The more comparable your profile is to the customers of the enterprise we work for, the higher your score will be) or a description of your marketing profile. The consequence will be that you will probably receive a different advertisement than your colleague. This does not mean that he or she will not be able to acquire the same product or service on the same terms. It just means that the content of the advertisements they see will be different from yours. It may happen that the score linked to your profile is combined with other scores constructed by our clients. In this case, the final interpretation of all the scores or profiles is the responsibility of our clients. If our clients exploit these combined profiles in a way that may have a legal effect on you or significantly affect you, they undertake to inform you and to comply with the applicable legal provisions. Similarly, the financial indicators we produce may be interpreted by our clients in a way that could have a legal effect on your company. This interpretation is made under their sole responsibility. They undertake to inform you of this and to respect the applicable legal provisions. Where do the statistical data used by Black Tiger Belgium come from? These data come from the National Institute of Statistics or any other institution that may make them available on the market, and are commonly referred to as Open Data. It is anonymous data about a district or a group of enterprises and not about a specific person. Black Tiger Belgium can also build its own statistical models.
We advise you to read the data use policy of the enterprises you are in contact with. These are available on their website. You will see that some of them explain that they can pass on your data to Black Tiger Belgium or to other partners and for what purpose. The law allows this transfer, either with your explicit consent or with transparent information and the possibility to object. Black Tiger Belgium systematically checks that the enterprises with which it works have complied with this obligation.
Yes, the law allows it to market the data in its file. However, the licence we have concluded prohibits us from using nominative data (your personal details) for direct marketing, which we obviously respect. Yes, the law allows it to market the data in its file. However, the licence we have concluded prohibits us from using nominative data (your personal details) for direct marketing, which we obviously respect.
Yes, for data related to enterprises, we can collect data from the Belgian National Bank, the ONSS, etc.
Article 6.1 f) of the GDPR “Legitimate interest The processing of your personal data by Black Tiger Belgium is based on article 6.1 f) of the GDPR “Legitimate interest”. This processing is indeed necessary for the purposes of the legitimate interests pursued by Black Tiger Belgium, namely the study, development, marketing and constant improvement of the quality of the products and services that the latter offers to its clients in the context of its Data Delivery and Data Quality activities. It goes without saying that this interest must be constantly balanced against the rights of the data subjects whose data are included in our file. To this end, we make sure that we are as transparent as possible with regard to the use of the data and we strictly comply with the RGPD with regard to the rights of the individual. In order to guarantee that your rights are respected, we have put in place a series of measures to ensure that your data is treated with the utmost confidentiality.
We only deliver your data:
– Active in the commercial sector (e.g. telecom, energy, automotive, banking, insurance, retail, online sales etc.) , -Active in the charity and association sector (e.g. associations that raise funds to support their activities, market research agencies) – Active in the public sector (e.g. if an administration wants to run an advertising campaign for one of its services) – Interest and opinion groups (associations that defend specific causes, political parties, others) – Social networks or other media that use our data to show you the advertising of our clients that is most relevant to your interests or not to show you advertising that is unlikely to interest you
– To our possible successors and enterprises belonging to the same group, for the same purposes as mentioned here. – To third party enterprises, in the context of services that we ask them to perform on our behalf. For example, to our partners who market our data, to advertising agencies, to our IT service providers, to our subcontractors (call centre, others). In this case, these enterprises may only use your data within the strict limits of the instructions we give them and in full compliance with this data protection policy. They are subject to strict confidentiality and security obligations in all matters relating to your data. Under no circumstances do they become the owners of your data. – In the context of legal proceedings, to respond to requests from the authorities or to comply with other legal obligations.
We keep your data for 15 years from the date it was last stored in our database. This relatively long retention period is due to the fact that we carry out a great deal of processing of personal data and that only a long retention period enables us to provide high-quality Data Quality services to our clients. You can, of course, object to the use of your data at any time or exercise your right to be forgotten so that we delete your data from our files. To do this, simply follow the procedure described here.
We make every effort to ensure that your data is treated with the utmost confidentiality and security. To this end, we process your data in compliance with all necessary technical and organisational measures. Our network, infrastructure and information systems are protected. Access to your personal data is only permitted to those persons for whom this is necessary for the performance of their task. They are bound by strict professional discretion and must comply with all technical requirements to ensure confidentiality. In this way we want to prevent unauthorised persons from accessing, processing, modifying or destroying your data. In the event of a breach of personal data that may pose a high risk to your rights and freedoms, you will be notified personally, as will the Data Protection Authority, in accordance with our legal obligations. In this case, we will do all we can to put an end to this situation as quickly as possible and to limit any consequences.
We send your data to the following customers:
Your data may also be disclosed to third parties in the following cases:
Black Tiger Belgium aims to keep your data within the EEA. However, in certain cases, Black Tiger Belgium or one of its clients may transfer your personal data to countries outside the EEA. In such cases, Black Tiger Belgium will ensure that your data are afforded an appropriate level of protection by applying the EU standard contractual clauses or other means to ensure that your personal data is transferred in a secure environment, taking into account the case law of the Court of Justice of the European Union and the Recommendations of the European Data Protection Board.